The Q, a youth-focused, Hindi general entertainment channel, has announced the appointment of Ashish Kotekar as the Head of Ad Sales for West and South regions. Kotekar will report directly to the CEO, Simran Hoon, and will be responsible for driving sales in the respective regions, thus aiding the company’s overall growth.
Kotekar brings to The Q, two decades of sales experience in the media and entertainment industry. Prior to joining The Q, Kotekar was associated with Zee Network as a Zonal Head for the West and South regions across Zee Live, Zee Café and Living Foodz. He was also a part of Ten Sports, Star India, Turner, Reliance Broadcast Network and Sony Entertainment Television in various positions.
Hoon said, “We welcome Ashish to The Q India family. Ashish brings in extensive knowledge and experience across both mature and emerging clients. He will lead The Q’s growth in the Western and Southern markets. We are certain that with Ashish’s understanding and experience, we will be able to further deepen The Q’s presence and help the channel grow in these markets.”
Speaking about his new role, Kotekar said, “I am excited to embark on this journey with The Q. The Q has already had an exciting growth story in India with its differentiated content approach within a short span. I look forward to working with the team as well as to building new partnerships to help scale the company to newer heights.”
The Q India is an advertiser and influencer marketing-supported Hindi language general entertainment channel with a dynamic programming strategy that targets young Indian audiences.
QYou Media operates in India and the United States, producing and distributing content created by social media stars and digital content creators. In India, they curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms.