Taboola, which powers recommendations for the open web, helping people discover things they may like, has announced a collaboration with Oracle Moat Measurement, that deals in real-time attention analytics, bringing new control, choice and transparency to advertisers working with Taboola.
Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform that is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access in the platform they are already using, to Oracle Moat Analytics trusted measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification from a trusted measurement company that their campaigns are delivering value.
This is the first time that Oracle Moat has worked with a platform like Taboola to embed their analytics transparently and directly into reporting tools. This is the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings.
“Advertisers deserve clear proof that their investments are paying off,” said Adam Singolda, CEO and Founder, Taboola. “As we continue to innovate around formats and placements, bringing sophistication to the way we measure is equally as important. Oracle Moat is a clear leader in measurement and having their advanced analytics living side-by-side to our own measurement gives advertisers complete transparency. Advertisers get a clear picture of how Taboola video ads are mapping to their goals, whether more views, completions, or conversions. We are proud to team up with Oracle Moat on this exciting integration.”
“For advertisers, making smart business decisions means having a constant gauge of ad efficiency and effectiveness,” said Mark Kopera, Head of Product, Oracle Moat. “Giving advertisers more ways to measure campaign performance plays a big part in that as well. By bringing Oracle Moat live and within Taboola’s platform, we are making it simpler for Taboola’s large number of advertisers to tap into our expertise, instantly.”
Previously, Taboola collaborated with Oracle Moat to offer 100 per cent guaranteed viewability or completion for video advertisers.
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