Odishaâ€™s Sitaram Agarwal of Sidharth TV Network launched two more TV channels â€” Sidharth TV (GEC) and Sidharth Gold (music and movies) â€” on May 15. A fourth channel from the group is expected to be launched by the end of 2021.
The group had launched its first TV channel, â€˜Sidharth Bhaktiâ€™ (devotional), on April 1 this year.
Sidharth TV has already started two reality shows â€˜Mun Be Namita Agarwal Hebiâ€™ and â€˜Raja Sundariâ€™, apart from more than 50 world television premieres of high-budget movies and more than 100 all-time popular jatras (plays).
Two mega serials, one with a tantalising story line and the second with a stellar star cast, are following soon.
The group had earlier launched Sarthak TV in 2010, which had become the No. 1 GEC in a span of four years.
It was sold to Zeel in 2015 and is now known as Zee Sarthak.