Shiprocket appoints Amit Bhatia as Vice-President for its marketing division

Tech-enabled logistics start-up Shiprocket has on-boarded Amit Bhatia as the Vice-President for its marketing division.

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At Shiprocket, Bhatia will be responsible for developing and implementing a cohesive marketing plan to increase the customer base, improve brand awareness and scale performance marketing to achieve hyper-growth. The marketing professional is also in charge of setting up the right processes and structure for the marketing team and set current and long-term goals for the internal teams.

Bhatia will spearhead designing, reviewing, and managing the marketing department’s budget, conduct marketing analysis to identify challenges and opportunities for growth along with allocating resources for projects. He will also be a part of Shiprocket’s quarterly and annual objective setting and will be building and managing an effective team to oversee all marketing functions.  

Prior to joining Shiprocket, Bhatia was working with Droom as the Senior Director for Marketing. With over 15 years of experience in marketing, Bhatia possesses an ability to strategise and build scalable businesses. Aside from Droom, he has also been associated with start-ups such as Times Internet and BannerBuzz. Having received the award for ‘Most Influential Marketing Leaders’ from the World Marketing Congress, Bhatia comes with experience in heading marketing divisions across both Indian and international markets.

Saahil Goel, CEO, and Co-Founder of Shiprocket, said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new Vice-President for Marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”

Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5x, making it a default choice for e-commerce shipping for any D2C brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”

A data-driven logistics platform, Shiprocket has over 85,000+ active D2C sellers on board coupled with channel partnerships with more than 20 courier companies. Currently, Shiprocket is striving to expand and strengthen its logistics and fulfilment network pan India and across select international markets.

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