FMCG company Dabur India Ltd has announced the signing of Bollywood actor Parineeti Chopra as the new brand ambassador for its brand Dabur Pudin Hara, the ayurvedic medicine for gas, indigestion and stomach ache.
Ajay Singh Parihar, Marketing Head, OTC Healthcare, Dabur India Ltd, said, âWe are excited to have Parineeti Chopra as the new face of Dabur Pudin Hara. She fits well with the brand persona of being modern, trustworthy, and progressive apart from connecting well with across different set of consumers. A new TVC featuring Parineeti Chopra has also unveiled with an interesting consumer insight âIsse Pehle Ki Baat Badh Jaaye, Lein Pudin Haraâ. The new campaign, in an endearing manner, aims to highlight the importance of Pudin Hara during different stomach problems.â
In the TVC, a slice-of-life relatable story of a young couple where husband has a mild stomach problem after having a heavy meal, he thinks that an ambulance or doctor might have to be called in the night and he would not be able to sleep. That is when Chopra, his wife, offers him Pudin hara Pearls, containing cooling properties of Pudina, which relieves him very quickly.
Commenting on her association with the brand, Chopra said, âI am very happy to collaborate with Dabur Pudin Hara. I always believe in natural ways of taking care of oneself and the new campaign of Dabur Pudin hara is exactly that. Hence I would want to communicate to the consumers that they can take care of their stomach with 100% natural and safe Pudin Hara, which also has a strong heritage and is the most trusted brand of Dabur.â
âWhenever someone faces the first sign of stomach problem like heaviness, light stomach ache, etc, one starts over-thinking that these problems can become bigger and create more trouble. Hence, we have suggested using Pudin Hara to solve the problem in the beginning itself. In current context, when people are staying home and eating extensively without doing much physical work and outdoor movement, Pudin Hara comes as a saviour and provides effective solution to stomach problems,â Parihar added.
Dabur Pudin Hara is an ayurvedic medicine for indigestion, gas and stomach ache. It contains Pudina Satva as the main ingredient and is known to give quick relief from stomach ailments like stomach ache, gas and indigestion as recommended by Indian ayurveda.