Nickelodeon collaborates with Google India, re-imagines Ludo game with Nicktoons' pegs and their voice

Kids brand Nickelodeon in collaboration with Google India brings Nickelodeon Ludo, an innovative format to play the game hands-free with Nicktoons’ pegs and their voice.

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Nickelodeon and Google have collaborated to ride on the popularity of Nicktoons that have captivated young minds for years and attempt to redefine the craze for Ludo through kids’ favourite characters. The game will enable the users to play just with their voice from the convenience of a device. Adding a tinge of spunk to the classic game from Google, for the first time ever you'll be able to play Nickelodeon with a little voice help from Google. The game will have four houses with only two pegs each, with faces of your favourite Nicktoons on the pegs in each house and all you have to do is say ‘Ok Google, talk to Nickelodeon Ludo’. While teams with Green and Red colours will be renamed as Motu-Patlu, and Rudra-Rangeela, that of Blue and Yellow will be re-named as Shiva-Reva, and Happy-Pinaki, respectively.

The game will be voiced over by your favourite Nicktoons. Upon launch, Nickelodeon Ludo will treat its users to a refreshing look and feel with its modern, yet minimalistic design as compared to the classic board. The game can be played hands free by a single player or four friends together present at the same place. The two pegs format instead of four will give you a chance to reconnect with your friends, bond and help you unwind if you are looking out for a quick game! Nickelodeon Ludo will be available in English language and be open for all users.

Sonali Bhattacharya, Head, Marketing, Kids TV Network at Viacom18, said, “With a perpetual spirit to innovate, we at Nickelodeon have always endeavoured to engage with our young viewers by providing them unique and immersive experiences through multiple touchpoints that are unparalleled. This association with Google is yet another step towards collaborating with like-minded partners and creating a platform to experience different aspects of the media and entertainment ecosystem thus transporting them to the world of fun with their favourite Nicktoons.”

The campaign will reach out to kids through YouTube, on-air and digital mediums of the brand. There will be high-rotation on-air promotions on the Nickelodeon franchise channels and a robust digital plan across the Nickelodeon franchise social media and gaming platforms. The channel has also devised expansive influencer promotion and digital engagement through an array of exciting activities to keep them intrigued and drive their attention to Nickelodeon Ludo.

So, no more downloads, no more installation. With just their voice, users can play the game by just saying "Ok Google, talk to Nickelodeon Ludo”. 

Disclaimer:

1. Compatible devices and internet required

2. Add your Child’s Google Account, managed by Family Link. Your child can sign into the Google devices with their Google Account managed with Family Link with their parent’s permission, children under 13 can also have their own personalised Google Assistant experience when they log in with their own account, managed with family Link.

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