MullenLowe Group has announced S Subramanyeswarâs (Subbuâs) elevation as Chief Strategy Officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group as its Group Chief Strategy Officer.
Subbu will be based in Mumbai, India, as he takes up the Asia-Pacific charge with immediate effect.
Since joining Lowe Lintas in 2011 as National Planning Director, Subbu has led major strategic thoughts or shifts for multiple brands across the clients that the group works on in India. Most notable is his thought-leading and breakthrough âBrands to Standsâ philosophy, methodology and frameworks that have been adopted by many of the brands that the agency steers in India.
James Fox, Global Chief Strategy Officer, MullenLowe Group, said, âSubbuâs promotion is much deserved as he is one of the finest marketing minds in the region. He is a true leader for his team and his clients, helping them achieve new heights professionally and commercially. I am very proud to have Subbu as part of the global planning council, leading MullenLowe Groupâs strategic charge across Asia-Pacific countries.â
âIn the ten years that heâs been at MullenLowe Lintas Group, Subbu has played a huge role in not just improving and innovating the planning product, but forging strong partnerships with colleagues at the agency, clients and academia. Not to forget his big role in putting us on the global map of effectiveness! Having worked very closely with him over the last 10 years, I have to say that he is clearly one of the top brand strategists in the world. I am extremely happy that Subbu will take his amazing brand of strategic planning beyond South Asia and into all of Asia-Pacific,â said Virat Tandon, Group CEO, MullenLowe Lintas Group, India.
Subbu said, âIâm honoured, humbled and fired up. Itâs a huge opportunity and thatâs very exciting. At the same time, Iâm also grounded on the challenges that lie ahead. And it is that trip and the constraint that also brings out the passion and fierce obsession in me, to do great culture-leading work. Iâll take the rich learning that I had in my ten years at MullenLowe Lintas Group - India, an ecosystem or the fulcrum of marketing, forward.â
Subbu has spent two decades plus in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi and Saatchi in the markets of India, US and UK. He has authored and won 131 awards at India Effies, APAC Effies, Global Effies, Asian Marketing Effectiveness, WARC and the globally distinguished Jay Chiat by 4Aâs. He has also been on the jury of Jay Chiat, APAC Effies, AME, WARC, and India Effies.