MICA and Results & Outcomes partner to build Advanced Digital Transformation Programme (ADTP)

MICA, the institute for strategic marketing and communications, has partnered with Results & Outcomes, for a new course called Advanced Digital Transformation Program (ADTP). Results and Outcomes is a new ed-tech venture created by industry practitioners with deep expertise in media & entertainment, technology, digital marketing and driving digital transformation.

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This is not just another digital programme, loaded with theoretical knowledge, but is an advanced and intensive 45-week course for working professionals, delivered by a faculty comprising of 100% experienced professionals, who are experts in their respective fields.

The course pedagogy has been designed by leading academicians from MICA in close collaboration with leading industry professionals from Results & Outcomes, with the aim to build a learning experience that combines a sound theoretical foundation with equal emphasis on real-world application.

Industry leaders such as CMO and Category Head, Vedantu – Shivani Suri, Consumer Experience and Customer Lifecycle Management expert - Vani Garg, Leader in consumers insights and market research - Hemant Mehta, Technology and Digital Transformation Specialist – Ashish Bansali, Investor and Founder in Media Tech and Edu Tech – Tarun Katial and Digital Marketing and Media Specialist – Anand Chakravarthy, are some of the names that are a part of the faculty.

In addition, during the course, industry specialists and thought leaders from different domains will conduct webinars on allied digital transformation topics ranging from – Data Privacy laws, Applications of Blockchain, Leveraging the power of CDPs and navigating a Cookieless digital world. Some of the speakers would include CEO Optimove - Pini Yakuel, CEO and Founder Piwik Pro – Maciej Zawadzinski, Lead IP/Technology/M&E and Data Protection, Nishith Desai Associates – Gowree Gokhale, amongst others.

Tarun Katial

Tarun Katial, Investor and Founder in Media Tech and Edu Tech, said, “The modern-day setting that we find ourselves in has only catalysed the pressing need to go digital. Today working professionals must upskill their knowledge and break new grounds using the new technology. With this course we are bringing a series of wide-ranging topics in a manner that is easy to understand and having them taught by some of the best professionals in the industry will keep them abreast of the latest happenings. Add to that, it is extremely important to impart as much practical knowledge that prepares them for the real world. Together with MICA we have designed the ADTP to help such professionals learn about digital transformation and its applications in business. Unlike other courses, it provides a 360% learning process which will empower professionals to gain the required skill set by gaining practical industry knowledge from 100% seasoned faculty members/practitioners.”

Shailendra Raj Mehta

Shailendra Raj Mehta, President and Director, MICA, said, “Digital transformation is the norm of today, and consumers are fast adapting to the opportunities digitalisation is opening up. MICA has adopted digital transformation as the core of all its strategies, programmes and activities. There can be no better time to launch an advanced certificate programme in digital business transformation. The ADTP is designed with seasoned Industry leaders to address the challenges faced by the M&E industry, in particular and other industries, in general.  This will certainly aid the transition for working professionals, empowering them with the required skill sets and practical application knowledge, ensuring they thrive in this digitally transforming world.”

Preeti Shroff

Preeti Shroff, Dean, MICA, “The MICA community is delighted to launch ADTP program in collaboration with leading industry professionals and partners. This program combines cutting-edge theory, industry practices, and skills learning for working professionals in India and worldwide. The digital disruption and transformation needs are forcing brands and businesses to rethink marketing strategies, data analytics, and customer relationship management. The changing ways of digital and data governance, industry and brand management, global operations, adoption of new technology, and disrupting legacy systems require a workforce capable of driving this change from within the organization. The programme learning will empower participants with futuristic theoretical models, required skill sets, and practical industry applications ensuring that they thrive in this digitally transforming world that requires essential life skills - combining hard, soft and deep skills.”

The course session starts in August 2021 and details are available on www.adtp.co.in

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