Marico’s advertising and sales promotion spend grew by 35% YoY in Q4FY21 as the company invested aggressively mainly on core franchises and foods innovations while continuing to drive spend rationalisation and channelise investment towards growing franchises.
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The company in its annual filing said that its spent Rs 173 crore in the fourth quarter ending March 31, 2021, up 35% from Rs 128 crore in the corresponding quarter of the previous fiscal.
However, the company spent 4.77% less on advertising and sales promotion during the entire financial year. In FY21, Marico spent Rs 698 crore on advertising as compared to Rs 733 crore in the previous fiscal.
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