Zee Media has come up with an initiative called “Koi Bhi Bhukha Na Soe” and through six of its channels is extending help to all those who are stuck due to the pandemic and are in need of nutritious food for themselves and their loved ones irrespective of which state they live in.
This initiative has reached out to various organisations/individuals who are going out of their way to help people by providing free food services in their area in such circumstances.
Following thorough verification of the contact details and services, they are being uploaded on the website. The contact details are geographically listed for ease of discovery. Those who are not able to cook food at home will just need to go a link embedded on the website to find verified contacts of free food service providers available in their area and can directly contact them on their numbers. Additionally, more such verified contacts of these Covid warriors will be added on the microsite page.
Zee Hindustan, Zee Rajasthan, Zee Bihar Jharkhand, Zee 24 Ghanta, Zee 24 Kalak and Zee Odisha is promoting this initiative, ensuring the message spreads out to the entire HSM market along with Bengal, Odisha and Gujarat. With promos playing out multiple times, anchors talking about this in the bulletins, social media posts and others, the endeavour is to spread the initiative as far and wide as possible.
Apart from this, the channels are already working along with experts such as doctors and researchers to keep viewers informed with correct news amid the uncertainty.