Health and fitness platform cure.fit renames as cult.fit

Integrated health and wellness platform cure.fit has announced that it has completed an extensive rebranding effort to change its brand name to cult.fit. The rebranding has been effective from May 11 and is being reflected across all channels, including its app and social media accounts.

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Over the past few years, cult.fit is a known name in the fitness space. Under the cult banner, it has grown to offer a host of facilities such as group workouts, online fitness classes, gym- and equipment-based workouts, swimming, and sports, among other things.
The company now aims to amplify their identity and devote its efforts to expanding the platform further under a single brand name – ‘cult.fit’.

cult.fit has forayed into gyms last year. It has a widespread network of fitness centres and gyms all over the country – a position strengthened further by the company’s acquisition of Fitternity this year.

Now, under the cult.fit identity, the unlimited membership pack on cult.fit’s app will also be renamed to ‘cultpass’. This will act as a universal all-inclusive pass providing access to all fitness services by the company, establishing its identity as an all-encompassing fitness chain. cultpass will house multiple pack choices under this name at different price points and access options.

Naresh Krishnaswamy, Growth and Marketing Head, cult.fit, said, “The name ‘cult.fit’ has caught on with our users in a big way over the last few years. Now, with this transition, we want to cement that identity further. We want cult.fit to become the one destination people think of going to when they have anything related to health and fitness on their minds. We hope that our rebranding effort will take us further in this direction and we are incredibly excited for this new phase.”

The cult.fit name will stand for everything that the company currently offers in the fitness space. Other offerings like the eatfit marketplace, therapy, and teleconsultations will fall under the wellness category within the cult.fit brand.

cult.fit is a health and fitness platform by Cure.fit Healthcare Pvt Ltd and is headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, cult.fit caters to living a healthy life through its critical dimensions — physical fitness and wellness. The platform provides fitness-related services through a mix of online and offline channels. These include offline group workouts at cult.fit centres and other gym- or equipment-based workouts at partner gyms and fitness centres across the country. cult.fit also offers online personal training, group workouts, and live fitness classes across various formats.

cult.fit is an app-based service provider and is available on Android and iOS.

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