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Gozoop wins creative digital mandate of Villain Lifestyle

The agency has taken the reins of social media management for the brand, along with creative communication and influencer outreach. It will help the brand to craft a social media strategy that strengthens the brand recall and builds a strong social media community

Gozoop, a digital-first integrated marketing company, has won the digital duties for Villain Lifestyle, a men’s fashion brand.

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Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach. The company will help the brand to craft a social media strategy that strengthens the brand recall and builds a strong social media community. 

Villain is a men’s fashion and lifestyle brand that aims to celebrate the antagonist’s story through products that are trend-breaking, masculine and strong. The brand is founded by ex-bad boys of Beardo, Ashutosh Valani and Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash.

The trio came together to introduce the brand with a vision of making it a cool brand for the youth, exclusively for men. Villain aims to make style statements more accessible and affordable for the youth with a wide range of products like fragrances, hoodies, t-shirts and so on. This brand is perfect for all men who believe in styling and keeping the vibe of their style alive! 

Ahmed Aftab Naqvi, CEO  and Co-Founder, Gozoop, said, "It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo — from its early stages into a category leader. We are honoured and humbled to be have been chosen once again as partners, this time for Villain. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand."

Ashutosh Valani, Co-Founder and Director, Villain Lifestyle, said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

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