A' Design Award & Competition—a global design competition that recognises the best in design, design concept, product design and services design—has awarded ‘Silver’ to Centrick for the e-commerce solutions designed for Lifelong India.
Roy Menezes, Partner and Chief Creative Officer at Centrick, said, “This is India's first digital win at the ‘A’. At Centrick, we take pride in knowing that this win is for our e-commerce solutions, at a time when life is all about going digital and online commerce is the only way forward for brands to survive.”
Prerna Nagpal, Head of Marketing, Lifelong Online Retail Pvt Ltd, said, “Designing an e-commerce destination comes with some tough challenges. You want to create a unique identity that stands apart from the clutter synonymous with e-commerce. You need a structure that's scalable and adaptable due to rapid product test cycles. This makes you choose between aesthetics and speed. Centrick solved these complex challenges through visual language that's adaptable, scalable, rapid and easy to follow. They have honestly pushed the boundaries of what's possible on this platform.”
Vikram Gaikwad said, “This win enforces our belief in designing brands digital-first, mobile-friendly and most importantly, future-ready. We thank Lifelong India for putting their faith in us for a second year in a row. This award sets the benchmark for the coming year’s work.”
The winning entry: