Cars24, an e-commerce platform for pre-owned vehicles, recently used its social media handles to motivate people to get vaccinated. The campaign highlights the importance of getting vaccinated, which is a step forward towards the end of the pandemic.
The light tone and quirky humour of the campaign is a much-needed break from the uncomforting updates that shadow social media platforms as India fights a devastating second wave of the coronavirus pandemic.
The creatives showcase the smart use of names of a few auto companies to spread awareness and importance of getting vaccinated, which was very well accepted by netizens and re-shared by multiple people, followers, and a few companies as well.
The campaign has already garnered over 1million reach/impressions across social media platforms such as Twitter, Facebook, LinkedIn and Instagram since its launch and has also been further reposted by MG Motors.
Nida Naushad, Head of Brand, CARS24, said, “I believe it is important for companies now more than ever to ensure that their communication is relevant, time-sensitive and impactful. Through continuous conversations across our social media platforms, we are making a constant attempt to direct help and motivate everyone who engages with us to take the Covid-19 vaccination. We are also encouraging them to spread the word and help the ones around them to do the same as it is need of the hour and a huge step towards relieving the country from the adversities of the pandemic.”
Click here to see the campaign.
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