Flick – Stories to Tell, a premium short-format content brand from The Zoom Studios, has launched an integrated brand campaign #StoriesToTell across print, digital, OOH and TV platforms. Flick said it touched the milestone of registering a whopping 42 million+ views and 100 million+ impressions across The Zoom Studios YouTube channel, Facebook and Instagram.
The campaign film:
With powerful 40 individual stories, Flick has produced an exclusive suite of short-format videos that captures a series of universal moments taken out of our lives and portrayed through a heart-warming narrative. Launched during the lockdown last year, Flick has witnessed significant growth and engagement from its growing viewer base within a short span of time.
With a central theme on how individual moments from our lives, if placed in a timeline, is nothing short of a film, Flick stories reflect the essence of life and celebrate its little moments. Delivering relatable stories which are brought to life with strong narratives and power-packed performances, Flick has featured a talented pool of artists including Priyank Sharma, Benafsha Soonawalla, Harleen Sethi, Namit Das, Karishma Sharma, Shruti Vyas, Aashim Gulati, Mahesh Thakur, Shreya Gupto, Barkha Singh, Archak Chhabra, Ritvik Sahore, Pankhuri Awasthy, Vaibhav Tatwawaadi and many more.
Jagdish Mulchandani, COO and Executive President, Times Network, said, “With the pandemic induced lockdown last year, content consumption patterns and preferences evolved significantly. The Zoom Studios, synonymous with real, conversational and engaging content, took a leap forward with Flick during this time, exploring short format entertainment, offering viewers a differentiated yet wholesome content that can be watched in one go. We are really excited and encouraged by the overwhelming response from our viewers and the strong brand resonance and preference, that Flick has achieved in a short span. I am confident that Flick will continue to resonate with our viewers who are looking for short stories that are real and heart-warming.”
Attracting leading advertisers across sectors, popular brands like OkCupid, Unilever, Korea Tourism and Tru Hair has associated Flick.
Building a strong connect with young male and female viewers alike, Flick has not only gained a loyal millennial fanbase but also received appreciation and recognition from the industry. The Flick titled ‘Tape, A Love Story’ was awarded with ‘Content Debut of the year’ title and Flick was declared ‘Top 25 content brands & enterprises’ at Inkspell’s Indian Content Leadership Awards 2020. The brand also won Gold at the (Drivers of Digital) DOD Awards 2021 in the category of Top 10 Digital Brands/Enterprises.