Yellophant Digital to handle digital marketing mandate of ExpertMFD

Yellophant Digital, a part of Merge Infinity Global, has bagged the digital marketing mandate for ExpertMFD following a multi-agency pitch.

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The agency will manage the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO and SEM.

ExpertMFD assists individuals to become financial entrepreneurs for the mutual fund industry. Yellophant Digital plans to educate and give insights to potential entrepreneurs about the brand via targeted strategy on all digital platforms. 

Himanshu Vyapak

Himanshu Vyapak, MD, CIEL, said, “We have about 2.3 crore unique mutual fund investors in India. The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavour to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. For this, we are very thrilled and delighted to join hands with India’s leading AMCs and look forward to seeing Yellophant Digital gives us a digital presence across all the platforms and helps us reach more people and create mutual fund entrepreneurs of the future. This is a big opportunity and as 90% of the Indian audience has become social media-savvy, we want to create a huge impact on various digital platforms. We understand that Yellophant Digital knows how the industry works and we are thrilled to see how they will make ExpertMFD a brand that reaches everyone. That is the reason we have collaborated with Yellophant Digital and I am confident that working together will help our brand reach new heights.”

Preksha Seth

Preksha Seth, Co-founder, Yellophant Digital, said, “We are always looking for challenges here at Yellophant Digital and making a difference. We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”

ExpertMFD is a collaborative initiative in India, where large AMCs and NSE have come together to enable a robust financial distribution framework, helping create new financial entrepreneurs. It comprises top AMCs that manage over 2/3rd of total AUM in the mutual fund industry.

Yellophant Digital is a part of Merge Infinity Global, formulated as a launchpad for start-ups and the SME industry with an array of services like digital and content marketing, design, tech solutions, media planning and buying, SEO, SEM, videography, photography, ORM, and brand strategy.

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