This World Health Day (April 7), with an aim to educate and spread awareness on having your health insured and ensuring your million dollar smile, English business news channel CNBC-TV18 has launched an initiative, ‘#MySmileMyInsurance’ - Say Yes To Health.
To amplify the campaign, CNBC-TV18 has put together on-air content, deployed dedicated promos, and activated an extensive social media campaign for their followers to engage with. CNBC-Awaaz, the flagship Hindi business news channel, too will promote the initiative on air and on their social media pages to reach out to their dedicated audience.
Smriti Mehra, CEO, Business News, Network18, said, “As the adage goes, ‘Health is Wealth’ and the pandemic has underlined its relevance like never before. The Covid-19 outbreak saw a vast amount of people suffer through last-minute medical contingencies and expenses, along with major loss of income, jobs, etc. This coupled with often not having an active and viable health insurance plan resulted into serious distress for many.
“As a brand that has always been cognizant towards our audience’s needs, we look forward to making the most of our platform to voice awareness on important factors such as these that affect them and reinforce smart habits that lead to a better, healthier life and a financially secure future.”