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This World Earth Day, MTV gives a reminder that ‘Using Plastic is a Crime’

The humorous representation in the brand film draws a bold parallel of showcasing the usage of plastic as a grave crime and leaves the viewers with a stark reminder about the same

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On World Earth Day 2021 (April 22), the youth brand from Viacom18, MTV, brings a quirky brand film that reminds us, “Using Plastic is Crime” and it’s high time we take the onus to save our planet!  

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With its tongue-in-cheek representation, the brand film by MTV opens to a setting of a potential crime scene, where a masked killer is all set to choke a man with a piece of plastic. Much to the victim and the killer’s surprise, the police arrives at the scene, leading on to a pressing conversation where the policeman reprimands the killer on the careless use of plastic.

The humorous representation in the film draws a bold parallel of showcasing the usage of plastic as a grave crime and leaves the viewers with a stark reminder on the same.

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