On Poila Boishakh, Zee5 releases a song that represents aspirational Bengalis
The song #NotunhochheBangla speaks of aspirational Bengalis and how they are adapting to changes and yet being rooted. The campaign represents a new wave of globalisation, technology, culture and entertainment
On the occasion of Bengali New Year ‘Poila Boishakh’, OTT player Zee5 has launched a campaign titled #NotunhochheBangla by releasing a song.
The song speaks of aspirational Bengalis and how they are adapting to changes and yet being rooted. The campaign represents a new wave of globalisation, technology, culture and entertainment. This New Year, Zee5 aims to premiere new content in Bengali across TV shows, movies and much more.
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Zee5 offered some incredible shows and movies in the Bengali space such as Kaali (1&2), Lalbazaar, Password, Judgement Day, Karkat Rogue, Satyanweshi Byomkesh; TV shows like Mithai, Krihsnakoli, Aparajita Apu, Ki Kore Bolbo Tomay and many more.
Actor Paoli Dam has been a part of Bengali cinema as well as a key member across content on Zee5. She says, “With the rise of OTT, the need for web content permeated beyond metros. I'm very delighted to see a rise in Bengali content and it getting recognition not just in Bengal, but across the nation. I'm very grateful to be a part of the fraternity and be able to contribute. #NotunhochheBangla is a great way of acknowledging and celebrating Bengali cinema on the occasion of Poila Boishakh. The best part that my film Raat Baaki Hai is also releasing during this auspicious time on Zee5.”
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