News24 forays into regional space with News24 Madhya Pradesh and Chhattisgarh

Bag Films and Media has further strengthened its presence in the Hindi heartland with the launch of its first regional news channel News24 Madhya Pradesh and Chhattisgarh (MPCG). The channel is available on all DTH platforms, major MSOs and local cable operators from today, April 13, 2021.

Madhya Pradesh and Chhattisgarh is one of the key news markets with a population of approximately 110 million.

Commenting on the launch, Anurradha Prasad, Chairperson of Bag Films and Media, said, "Common man's local issues have always been the centre point of our news shows that we do at News24 whether it's through our popular TV debates or comprehensive elections coverage.”

Speaking about the new addition, she said, "Viewers are more and more watching the news genre due to current conditions of the county. Going forward, TV news viewership will go up. Lots of our advertisers and brands are also focusing on the regional market to increase their penetrations deeply.

“News24 MPCG will focus on the local content on local issues and will highlight the developments of local people and their contributions towards the nation.

“With News24 MPCG, we are strengthening our channel portfolio in the news genre, which will add the value to our business associates’ plans, giving them an opportunity to engage more deeply with their consumers with local essence.”

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