D2C beauty and personal care brand MyGlamm has appointed Bhavesh Singhal, Former Head of Growth and Revenue of Medlife and Myntra, as its Chief Growth Officer.Â
Singhal brings over 10 years of extensive experience in growth, analytics and consumer tech to the organisation. In his previous role, Singhal was responsible for driving business revenue by building strong growth levers and new propositions for users on the platforms. He was also responsible for the B2B business channel in Medlife which acted as a bridge between the offline and online world.
Prior to Medlife, he served as head of revenue and growth at the leading e- commerce platform, Myntra.Â Singhal contributed to Myntraâs establishment as Indiaâs most preferred and trusted fashion destination. Having closely worked with teams, he led to business growth that equates to seven times more than when he joined.
At MyGlamm Singhal will manage the companyâs digital growth and revenueÂ across its DTC platform and third-party marketplaces through metrics like new user acquisition, social media ROIs, customer engagement and retention.
âIt isÂ an exciting time to join MyGlamm. The brand is growing at an extremely fast pace and I look forward to contributing in the overall brand-building process,â said Singhal.
âWeâre elated to have Bhavesh on board. With the rapidly growing consumer base and changing preferences, it is essential for us to realise consumer needsâ says Priyanka Gill, Co-Founder and President MyGlamm.
âMyGlamm has the largest DTC platform among any brand in India and the Chief Growth Officer is a pivotal role as we look to leapfrog to the next level of growth. I couldnât think of anyone better than Bhavesh to lead this, not just because of his experience but also due to his sharp analytical and execution-oriented DNA,â said Darpan Sanghvi, Founder and CEO, MyGlamm.