When weddings happen with a selected number of people because of the current Covid-19 scenario, the real emotions and happiness of families and individuals shine out more. And that is where the thought of #ApnoWaaliShaadi plays a pivotal role.
The latest campaign by Manyavar and Mohey highlights such moments through a nice storytelling accompanied with vocals and music that will strike a chord with the viewers.
Launched as a series of six TVCs, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you, that makes it all the more special.
Ravi Modi, MD of Vedant Fashions Pvt Ltd, said, “Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”
The campaign has been conceptualised and executed by Shreyansh Innovations.
Shreyansh Baid, Founder, Shreyansh Innovations, said, “Manyvar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."
Vaishakh Jhunjhunwala, Creative Director, Shreyansh Innovations, said, "Weddings are today happening with limited audiences, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying with your closed family and friends, without any inhibitions. That's where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration."
The campaign is already on air and is playing across all digital and social media channels.
Phoolon Ki Chaadar:
Agency: Shreyansh Innovations Pvt Ltd
Founder: Shreyansh Baid
Creative Team: Shreyansh Baid, Vaishakh Jhunjhunwala, Priya Doshi, Vidhi Agarwala, Mahi Doshi, Priyasha Bhagat
Account Management Team: Priyanka Dey