Leo Burnett to launch 'StreetEye', a motorcycle-mounted device that can help map potholes in real time

Leo Burnett India has announced the launch of ‘StreetEye’ — a motorcycle-mounted device that can help map potholes in real time, potentially saving thousands of bikers from accidents and mishaps.

StreetEye has been conceptualised and created by Leo Burnett India and sponsored by Acko, a new-age digital general insurance brand, and will be launched soon.

Owing to heavy traffic and waterlogging, Indian roads are riddled with potholes, making these a serious menace for commuters. And this problem becomes even more acute during monsoons as waterlogging causes thousands of potholes to become invisible overnight, making them extremely dangerous for two-wheeler riders. The team at Leo Burnett has been researching and working towards finding a solution that will help address this problem.

StreetEye can detect submerged potholes in real time using light-detecting stereo cameras. StreetEye has been designed and developed by Leo Burnett and sponsored by Acko.

Rajdeepak Das

Rajdeepak Das, CEO and Chief Creative Officer, Leo Burnett, said, “At Leo Burnett, we believe the only way to predict the future is to create it ourselves. We have always been driven by our HumanKind philosophy which puts people and problems at the centre of all our initiatives. The teams at Leo Burnett have been tirelessly researching, developing and testing various versions of StreetEye to find a solution to one of the vital problem, i.e. accidents due to potholes. And we are very excited about this product and would be launching it soon in the market.”

Dheeraj Sinha

Dheeraj Sinha, CEO and Chief Strategy Officer, Leo Burnett, said, “Creativity’s true potential is in solving larger problems of the world. StreetEye is a perfect example of how by bringing together innovation, data, design and technology and fuelling it with creativity we can create new-age solutions to resolve age-old problems. At Leo Burnett, we have realised that by bringing creativity and technology together, we can play a greater role in helping solve larger problems together with our client partners.”

Ashish Mishra

Ashish Mishra, EVP, Marketing, Acko, said, “Acko as a brand has revolutionised the insurance-buying process by innovating and replacing traditional models with new-age solutions. Acko’s commitment to improving lives and Leo Burnett’s vision to use technology for solving real problems has made this happen. We look forward to StreetEye making a meaningful difference especially for bikers during monsoon.”

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