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Fantasy Sports platform SportzXchange brings in Prithvi Shaw as brand ambassador

The platform will create content featuring Shaw as part of an integrating campaign with ‘Yahaan Hai Kuch Xtra’ theme to help build awareness about the differentiated offerings and amplify the reach of the brand during IPL/Fantasy matches

Prithvi Shaw

Fantasy Sports platform SportzXchange has roped in Prithvi Shaw as its brand ambassador.

SportzXchange will create engaging content featuring Shaw as part of an integrating campaign with a theme “Yahaan Hai Kuch Xtra”, which will help build awareness about the differentiated offerings and amplify the reach of the brand during upcoming IPL/Fantasy matches.

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Initially launched as a beta version with free-to-play contests, SportzXchange is gearing up to launch its full version for fantasy cricket to make a mark in the Fantasy Sports industry. SportzXchange offers the classic version of fantasy cricket – Team Fantasy and an Xtra version of fantasy cricket – 3X Fantasy with a 3X feature like no other. As opposed to its contemporaries, SportzXchange allows its users to choose their favourite player(s) thrice while making their team within an allocated budget of game credits.

Hari Narayan, Founder and CEO of SportzXchange, said, “We welcome Prithvi Shaw on board for an exciting journey with SportzXchange.  We have always believed in India’s youth, their limitless energy and vast potential to perform under challenging situations. At SportzXchange, our approach has always been the same; energetic with a youthful spirit. We believe Prithvi personifies SportzXchange, in its essence. His tenacity to go after goals, unwavering effort and promising potential, all of it resonates with SportzXchange and its long-term vision of becoming a leader in the eSports category in India.”

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Brand ambassador Shaw said, “I am very happy to be associated with the fantasy sports element of cricket through SportzXchange. The platform has many ‘Xtra’ features, making the game even more interesting, and I think players on SportzXchange will enjoy the differentiated experience. Fantasy sports is in an exciting phase in the country and am looking forward to my journey with SportzXchange.”

Shaw recently made a stellar comeback, smashing all records with an impeccable form. As he becomes the first batsman to score 800 runs in a single season of the Vijay Hazare trophy, Shaw embodies a sense of young energy and potential, offering more than what is expected.

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