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dentsu X India, the media agency from the house of dentsu international, has won the global media mandate of Galderma, the company dealing in dermatological treatments. The account was won following a comprehensive competitive pitch process.
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As per the mandate, the agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.
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G Sathya Narayanan, Managing Director, South Asia, Galderma, said, “We are delighted to have dentsu X as our agency partner. dentsu X’s fresh approach to communication planning hinges on consumers motivations, hopes and aspirations. Their data-driven, clear thinking and innovative approach in addressing consumer and business goals, will strongly support our vision of becoming the leaders in the field of skin health.”
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Divya Karani, Chief Executive Officer, dentsu X, added, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”