Dentsu Impact's campaign for new Maruti Suzuki Swift shows how performance meets style

Maruti Suzuki has launched a campaign for the stylish and powerful, all-new 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, Maruti Suzuki’s creative agency from the house of dentsu international, the campaign introduces the latest edition of India’s best-selling hatchback.

The insight behind the campaign is how some people believe in pushing themselves to go the extra mile and challenge their limits, every day.

With the all-new 2021 Swift, Maruti Suzuki offers a sporty driving experience that is complemented by its stunning looks that gets the consumer noticed every single time. It features a new and appealing front fascia with sporty dual-tone exteriors. It is powered by the advanced powertrain Next Gen K-Series 1.2L dual jet dual VVT engine with idle start-stop. For enhanced customer convenience, the Swift offers cruise control and auto foldable ORVMs with key sync. The hot-hatch comes with electronic stability program and hill hold assist — to be offered as standard in AGS variants. The enviable feature list, thereby, makes the 2021 Swift a car that not only performs but also leaves a lasting impression for all.

The film has been released on television, supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

Shashank Srivastava

Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign that introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors. The new Swift is perfectly poised to take the breath away of those who like a wow drive, and of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”

Amit Wadhwa

Amit Wadhwa, President, Dentsu Impact, added, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”

Anupama Ramaswamy

Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact, said, “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”

Credits:

President: Amit Wadhwa

Managing Partner, National Creative Director: Anupama Ramaswamy
Managing Partner, Executive Vice-President: Ajit Devraj

Associate Vice-President: Karun Arora

Technical Consultant, Films Production: Suprotim Day

Senior Planning Director: Rohit Raj

Associate Vice-President: Films Production: Dawa Lama

General Manager: Arjan Soni

Director, Planning: Rohit Rajpal

Group Creative Director: Monish Gupta

Senior Copywriter: Ansh Agarwal

Creative Director: Deepak Singh Bhandari

Account Manager: Himanshu Wahi

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