To acknowledge path-breaking work of young and mid-career professionals from brand marketing teams and their agencies, BestMediaInfo.com, the country’s leading news platform for the media, advertising and marketing industry, has announced the launch of the Rising Star Awards 2021.
Any individual up to the age of 35 years (as on March 31, 2021) working on media strategy in brand marketing teams and agencies (media, digital, consulting firms) can apply.
The organisations can also make entries on behalf of the individuals.
All work (strategy, planning, media buying) that is being entered must have been executed between April 1, 2019, and March 31, 2021. To ensure greater participation from young professionals, the fee has been capped at a nominal price of Rs 2,100 per entry.
An illustrious Advisory Board consisting of Shashi Sinha, CEO, Mediabrands India; Santosh Padhi, Co-founder and Chief Creative Officer, Taproot Dentsu; Raj Nayak, Founder, House of Cheer. Ajit Varghese, Chief Commercial Office, Sharechat; Sonia Huria, Head of Communications, Amazon Prime Video India and Niraj Sharma, Founder and Editor-in-Chief, BestMediaInfo and BuzzInContent, are guiding the awards process to ensure full transparency.
The judging of the entries will be done by a panel of industry veterans consisting of India’s top advertisers.
“The job of the media planner/ strategist is the most critical one as she is responsible for driving the ROI, creating path-breaking campaigns, and justifying the spends. We have seen young and mid-career professionals delivering some great work for brands. The Rising Star Awards has been constituted to honour the great talent that the industry has and help them recognise their own potential as future leaders,” said Niraj Sharma, Founder and Editor-in-Chief, BestMediaInfo.com.
The Rising Star Awards will be given out to individuals for the best strategy in 12 business categories, irrespective of the media platform.
The categories under which entries can be made are:
2. Fashion & Lifestyle
3. FMCG & Retail
4. Banking, Finance, Insurance & Fintech
6. Consumer Durables (White goods, appliances and mobiles)
7. Media & Entertainment
8. Healthcare & Pharma
10. Telecommunication & IT
11. Travel & Hospitality
12. Real Estate
Besides, the awards will also be presented in seven special categories:
1. Rising Star for Best Strategy - Print
2. Rising Star for Best Strategy - Television
3. Rising Star for Best Strategy - Digital (Search)
4. Rising Star for Best Strategy - Digital (Programmatic)
5. Rising Star for Best Strategy - Digital (Social)
6. Rising Star for Best Strategy - Outdoor
7. Rising Star for Best Strategy - Integrated
All the categories will have two winners — one each from ‘agency’ and ‘brand’.
Entries that include the work not commissioned or paid for by a client or media entity will not be eligible for judging.
Only real work that has brought real results for the brands or has scalability would be considered as a valid entry.