BalleBaazi.com, a leading online fantasy sports platform ranging from cricket to kabaddi, baseball, football, and even basketball, celebrates the onset of cricket tournament IPL with their campaign and video song ‘Cricket Machao’.
The peppy campaign represents the spirit of cricket in India by narrating every fan’s reaction to the ultimate action during the matches. The music video features Divyenndu, who has been roped in to up the fun quotient of the exciting gaming platform.
With the commencement of the IPL season 2021, BalleBaazi.com is all set to blend into the Indian cricket fever with Divyenndu and the new anthem. Capturing the fervour of the game and the excitement of the cricket-loving audience in the country, ‘Cricket Machao’ showcases Indian millennials’ pulse for the sport.
The platform also allows users to enjoy other attractive features such as batting and bowling fantasy formats and Tourney Fantasy along with a referral format known as Partnership Programme.
Saurabh Chopra, CEO of BalleBaazi.com, said, “At BalleBaazi, we are constantly discovering ways to connect with our users. Our aim has always been able to provide the users with the best possible experience by constantly innovating and maintaining their interest. Through this new campaign, we believe we can relate to the ardent cricket fans with the choice of entertainment they are looking for. The fervour and love for cricket enables people to come together during the IPL and support their favourite team. As majority of the fans will be enjoying the game from their homes, we want to establish a connection with them as well as sustain their interest in the game. #CricketMachao celebrates the passion and enthusiasm the Indian audience has for cricket, which will enable them to enjoy the IPL season and have a gripping gaming experience.”
He added, “We are thankful to Divyenndu for associating with us and bringing this concept to life. We totally love this fun side of his and I am sure the audience will too.”
In the video, fans get to see a new cricket engrossed side of Divyenndu that introduces us to the insatiable side of the actor who is a hard core cricket lover at heart. The music video takes the viewers through the adrenaline rush cricket brings to the fans in India.
Brand endorser Divyenndu said, “I am a huge cricket fan, and it gives me immense joy to be a part of a campaign that coincides with my passion. We had a great time shooting for the video and still cannot stop grooving to the amazing beats. Being an Indian, the love for cricket comes from the heart. While this IPL season is yet again to be watched from our homes, I am looking forward to play on BalleBaazi.com, which is going to be my must-do this cricket season. I am all set to Cricket Machao with BalleBaazi this IPL season.”
The campaign track: