Zen Digital Media launches creative platforms 'Broadcoasters' and 'Beach And You'

Zen Digital Media has launched two new platforms for brands and creative artists ‘Broadcoasters’ and ‘Beach And You (B.A.Y)’, to experience seamless interactions bringing in a new age of story-telling.

‘Broadcoasters’ is the largest and the only LED screens on waters in India. With massive and dynamic screens on customized vessels, it is an unmissable medium of messaging, aimed towards every niche of the audience.

Keeping in mind the paradigm shift in media consumption, ‘Broadcoasters’ will offer creative media solutions that are highly interactive. With a focus on four E’s - engage, entice, excite, and educate, this platform offers to reach out to the audience with the power of advertising and social messaging. Two of the many distinctive core features include Over-the-air (OTA) real-time content updates and multiple creative changes and placements.

The robust infrastructure is second to none. A bespoke self-propelled vessel with high resolution LED screens and auto-brightness sensors, it showcases various formats of eye-catching static and video content.

‘Broadcoasters’ has chosen Mumbai for its first launch at two of the most exclusive locations; the first, anchored opposite Bandra-Worli Sea Link promenade and the second, plying between an approximate stretch of 4.5 kms across the beautiful coastline of Juhu-Versova Beach.

‘Beach and You’

With a focus on community building and bringing about a social change, Beach And You is a unique concept that encourages people to connect with each other along the coasts of India. Partnering with multiple NGO’s, state and central government bodies this concept can bring about a greater good in the society. 

It is an experience that facilitates every citizen to add value, create, collaborate, meet like-minded people, and interact with one another. Social events, fitness sessions, education and information, awareness and conservation drives, public welfare campaigns, CSR initiatives which are all the need of the hour, can be brought to life very effectively by this concept.

With ‘Broadcoasters’ as a platform, ‘Beach And You’ becomes a medium to reach out to those who believe in bringing about a positive change in the world around them.

Furthering the company’s commitment in fostering innovative and interactive solutions, Zen Digital said the exceptional bespoke design structure will provide limitless opportunities to brands to nurture creativity through collaboration.

“At Zen Digital Media, our endeavour is state-of-the-art technology and constant innovation, that will introduce a new pathbreaking medium every year,” Zen co-founders Payal Raval and Sanjay Raval said.

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