Zee Tamil launches new fiction show 'Pudhu Pudhu Arthangal'

Tamil general entertainment channel Zee Tamil has announced the launch of a new primetime show ‘Pudhu Pudhu Arthangal’. Premiering on March 22, the show takes 8.30 pm slot from Monday to Saturday on Zee Tamil and Zee Tamil HD. The show will also be available on Zee5.

Pudhu Pudhu Arthangal is a light-hearted modern-day family drama depicting the heart-warming relationship between a mother-in-law and daughter-in-law. The show follows the life of Lakshmi, whose life revolves around the well-being of her son and father-in-law, for which she often compromises on her own needs. The story evolves as Lakshmi’s progressive daughter-in-law empowers her on a journey towards finding love and happiness and overcome the obstacles thrown by the society and the rest of her family.

The cast includes Devyani, Abhishek Shankar, VJ Parvathi, Niyaz and Dindigul I. Leoni, who are set to define new limits to entertainment like never-seen-before. The show also marks the reunion of Devyani and Abhishek – the hit pair from the iconic daily-soap 'Kolangal' who essay the roles of Lakshmi and Hari Krishnan, respectively. In their new avatar, they are prepared to enthral audiences once again after having ruled Tamil television screens for 6 years.

Speaking on the new launch, Siju Prabhakaran, EVP and South Cluster Head, said, “With our growing commitment towards satiating the entertainment needs of our diverse set of viewers, we at Zee Tamil are focused on presenting unique content with compelling narratives inspired by the society around us. Pudhu Pudhu Arthangal is a carefully crafted tale aimed at entertaining viewers, while making them understand and relate with the challenges society throws at women and how they overcome them with grace.”

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