This Holi, 104.8 Ishq FM brings colours of love with 'Ishq ke Rang'

Romantic radio station 104.8 Ishq FM has launched a two-week campaign ‘Ishq ke Rang’ across Delhi, Mumbai and Kolkata for Holi. ‘Ishq ke Rang’ celebrates the different colours love makes us feel.

‘Ishq Ke Rang’ will feature different love stories on air and digitally in the build-up to Holi. From an acid attack victim finding and marrying the love of her life to overcoming homophobia, each story will add a different colour to the palette of love. The stories are being featured on-air in the morning drive-time shows.

In addition to the different love stories, the station has added ‘Ishq ke Rang’ as a theme to the day’s programming through its sparklers ‘Dedh Ishqiya’ – a collection of short love stories and the humorous ‘What is Love? Ft. Kavi Kishan’.

Rajat Uppal, National Marketing Head, 104.8 Ishq FM, said, “Holi being the festival of colours and love being associated with different colours as well gave us the idea of a campaign blending the two to come up with a content campaign that features different love stories. We at Ishq feel that our listeners will love the stories and most will relate to them.”

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