Taboola has announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.
According to industry data, in today’s fragmented ecosystem and the battle for attention, brands are prioritising brand awareness campaigns, with 70% further prioritizing news websites as their most important channel for achieving awareness.
After building a successful business of supporting performance marketers, Taboola’s new High Impact offering is specifically designed to support brand awareness campaigns. With it, advertisers can effectively reach over 500 million daily active users across the world’s top publishers. It includes:
For publishers, Taboola High Impact unlocks a host of new benefits, including new revenue opportunities. This includes greater access to a new slate of premium, brand awareness-focused advertisers, allowing publishers to diversify their revenue streams with both brand awareness and performance advertising dollars. In addition, Taboola High Impact leverages innovative and captivating formats that offer publishers new ways to engage readers and improve the user experience.
“What excites us most about Taboola High Impact is re-imagining a new future in how we connect with our customers,” said Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance. “These exclusive placements give us greater control of where our ads will appear along with clear benefits of higher recall and engagement. Taboola’s large reach, expertise and innovation in ad formats make it a strategic partner for us.”
“We spent the last decade building an incredible performance business, and over the last two years, working with our closest brand and agency partners, we’ve listened and learned about the need to create a whole new brand awareness package which is safe, visible, impactful and fueled with data,” said Adam Singolda, Founder and CEO at Taboola. “People spend 25% of their time in the open web, similar to what they do in social networks, or searching--the opportunity to re-invent the open web, and drive growth to agencies, brands and journalism is massive.”