Online rummy platform Rummy Culture from the house of Gameskraft has launched a marquee campaign “Champions yahan bhi bante hain, Rummy Culture, champions ka culture” with sporting legends in a bid to promote champions in rummy.
The new campaign is aimed at breaking the taboo and myth that surrounds rummy as a game.
The campaign features sporting legends from cricket, tennis, shooting and snooker. Harbhajan Singh, Mahesh Bhupathi, Abhinav Bindra and Pankaj Advani each bring with them their unique skills and highlight how using them in a game of rummy gives them an edge over other players.
GamesKraft’s vision is to create a 360-degree turnaround in the culture of playing and understanding Rummy in the country.
Amit Kushwaha, Head, Brand Strategy, Gameskraft, said, “At Rummy Culture, our constant endeavour has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players.
“Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring rummy equal to other sports and move out of the space of gaming. Rummy also requires skills such as focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.”
The campaign includes full films featuring the four sporting icons, drawing parallels with key skills required to be a champion in their field and on the table.
Cricketing legend Harbhajan Singh, added, “It is great to be a part of this campaign. Introducing sports is always a pleasure and bringing yet another sporting activity to the people is exciting. Rummy Culture, the app, is intuitive and easy to use which changes the entire gaming experience and makes it more engaging.”
Tennis ace Mahesh Bhupathi, said, “Sports whether indoors or outdoors requires you to exercise your grey cells. Rummy Culture teaches you to test your skills against players from different parts of the country. What better way to learn and enjoy a game sitting within the comforts of your home?”
Olympic gold medallist Abhinav Bindra said, “The idea behind creating a culture where champions are made and recognised is interesting. And doing so while playing a set of games against players from across the country makes it more competitive and engaging. Rummy Culture is set to redefine how we think about Rummy as a sport.”
“Focus, concentration and strategy are key skills required to excel in billiards. Here on Rummy Culture, we get to use these attributes and build a community of champions across the country through an engaging game of Rummy. Sport always brings people together, and Rummy Culture is creating a community of lovers for this game,” said Pankaj Advani, World Billiards and Snooker Champion.