Quintype, a media technology company known for its publishing platform, has announced the availability of Accesstype for publishers on WordPress and Drupal. Accesstype is a subscription management solution that enables publishers to monetise their content through various reader revenue models like metered paywalls, pay-per-article, coupons and group subscriptions.
Publishers have long been chasing the pennies-per-click revenue models that put them at the mercy of ad networks with unpredictable revenues and chasing clickbait content. Quintype addresses these problems with Accesstype which allows publishers to collect payments from pay per article to recurring subscriptions.
A free trial is available at www.accesstype.com.
Advertising revenue was often the priority for publishers until recently. It brought them more revenue than newsstand sales, events, webinars and subscriptions. Over the last year, during the pandemic, the ad market took a big hit with fewer brands advertising. Publishers now needed a mix of revenue models to sustain and grow their business. Publishers are now finally tipping towards reader revenue models and they are finding that they can charge for quality digital content.Â Â
With various reader revenue models like subscriptions, contributions, memberships, donations and micro-payments, itâs vital for publishers to optimise payflow in order to deliver a frictionless experience for their readers. From managing subscriptions to easy logins and payments to conversions reporting, Accesstype helps publishers to unlock new revenue streams in digital media.
âDigital publishers across the world are looking at reducing their dependence on advertisements and moving towards reader revenue. We are still in the initial stages of reader revenue and expect the market to mature in the coming years. A few publishers are trying out various paid models such as metered paywalls, micropayments, trial subscriptions and bundled subscriptions. Accesstype enables you to do all this and more without needing any changes to the code on your site,â said Bharadwaj S, Senior Product Manager, Quintype.
Video on Accesstype subscriptions management: