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Piramal Lacto Calamine onboards actress Kajal Aggarwal as brand ambassador

The brand plans to enter into new-age formats of beauty and skincare, in addition to the current product range

Piramal Pharma’s Consumer Products Division has announced its association with actress Kajal Aggarwal for Lacto Calamine - its flagship skincare brand. Piramal’s Lacto Calamine has a range of skincare products that include oil control lotions, sunscreen, face wash and facial wipes. The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise to absorb excess oil and prevent oily skin related problems like pimples, blackheads, patchy skin and dark spots.

“We are pleased to bring together the winning combination of Lacto Calamine, a deeply trusted and efficacious skincare brand and Kajal Aggarwal, who embodies modern-day contemporary beauty. Lacto Calamine, has millions of loyal consumers in the country and Piramal is committed to continuing to enhance and enrich its unique product offering,” said Nandini Piramal, Chairperson, Piramal Pharma.

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Speaking on her association with Lacto Calamine, the actress said, “I am delighted to associate with Piramal’s Lacto Calamine, a trusted product that I have personally grown up using. I identify with the brand’s vision of redefining how women look at their daily beauty regime – with minimal effort to enable timeless beauty.”

Over the last few decades, the brand has grown its presence across multiple channels including chemists, cosmetic and general stores, hyper-super modern retail outlets and E-commerce. Piramal’s Lacto Calamine plans to enter into new-age formats of beauty and skincare, in addition to the current product range.

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