PepsiCo India's Nacho chip brand Doritos names Kartik Aaryan as its first brand ambassador in India

Nacho chip brand Doritos from PepsiCo India has taken on board Bollywood actor Kartik Aaryan as its first-ever brand ambassador in India. This vibrant partnership will further help increase brand reach in India and amplify its uniquely bold messaging.

Doritos is known as a crunchy accompaniment for movie watching, show-binging and game-playing moments. Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos in an authentic, relatable, and enjoyable manner.

Kartik Aaryan said, “Doritos has been my favourite snack, especially when I’m relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. Look forward to collaborate with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way."

Dola Halder, Brand Head, Doritos, PepsiCo India, said, “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand. He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We're very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style.”

Recently, Kartik Aaryan posted a picture of himself on social media holding a placard with jumbled letters “T O R O I D S”, which got likes from lakhs of fans and followers and led to a comment storm. His fans were seen speculating if this could be the title of a new film or an announcement for a new venture.

With Rs 10 as the entry-level price, Doritos drives consumption in tier-II and tier-III markets. Doritos is available in three flavours, Nacho Cheese, Sweet Chilli and Masala Mayhem, and is sold in neighbourhood stores, modern retail and e-commerce channels.

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