Panasonic’s has unveiled its #MeetTheFuture campaign comprising three films on washing machine, refrigerator, and plugs and switches conceptualised by Makani Creatives.
#MeetTheFuture highlights Panasonic’s commitment to make everyday lives of consumers comfortable, convenient and connected in a true sense. The other two films also take a humorous route, demonstrating MirAIe features on Panasonic Washing Machine and control for lights and curtains. Each film lives up to the challenge of simplifying a tech-heavy offering in a simple relatable manner. Essentially delivering the message that Panasonic’s AI and IoT-enabled MirAIe platform enables the users to monitor their Panasonic devices on the go.
The campaign shows how a new-age product can be presented with old world humour mixed with some harmless pranks. Seasoned actor Rakesh Bedi portrays an unsuspecting party animal with his incredible comic timing, who gets busted by his son, thanks to Panasonic MirAIe’s platform.
Commenting on the campaign, Shirish Agarwal, Head, Brand and Marketing Communications, Panasonic India, said, “As a diversified technology company, we have been able to leverage digital to our advantage. MirAIe, the connected living platform launched last year is a classic example of the same. It has benefitted consumers during the lockdown and continues to offer comfort, convenience and a connected ecosystem while multi-tasking at home. The campaigns have been developed on the basis of consumer insights to address the new-age living spaces requirements. #MeetTheFuture will continue to be the umbrella marketing campaign for our new range of MirAIe appliances. And, just like the platform, these digital campaigns have been crafted intelligently to deliver an enhanced value proposition for our consumers.”
Sameer Makani, Managing Director and Co-Founder, Makani Creatives said, “With MirAIe, the idea was to tell the new-age consumer the potential of connected living in the most fun and relatable way. The films demonstrate technical features in a hilarious manner. No wonder, they have clocked a combined viewership of more than 15M+ on YouTube and Facebook put together within the first few days of release.”
Plugs and Switches: