Mirum to provide marketing automation services to Extramarks

Mirum India, a digital solutions agency from the WPP Group, will provide Salesforce Marketing Cloud services for Extramarks, an educational technology company.

Mirum India, a Salesforce Gold Consulting Partner, will be responsible for onboarding and implementation of the Salesforce Marketing Cloud solution for the client. Mirum will also implement Datorama, an AI-powered marketing intelligence platform, to create a centralised reporting dashboard for all marketing activities.

Extramarks has a huge presence in India, South Africa, Indonesia and the Middle East. Extramarks is a learning companion for students through all stages of education — pre-school, school learning (kindergarten through Class 12, and spanning all subjects) and competitive exam preparation (JEE, NEET, etc.).

Mihir Karkare

Mihir Karkare, EVP, Mirum India, said, “Mirum has a great track record in implementing marketing automation solutions in the EdTech space. We are excited to work with Extramarks and are confident of delivering the best suited solution.”

Mirum is a Salesforce Gold Consulting Partner, with almost a decade of association with Salesforce and 100+ marketing automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Their marketing automation clientele include the likes of KFC, IDFC, Capital First, Franklin Templeton, Aakash and others.

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