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Mankind Pharma expands OTC category, signs Anil Kapoor and Ranveer Singh as brand ambassadors

To promote ‘Health OK’, a multivitamin tablet, strengthen its presence and amplify awareness, the brand has adopted 360-degree integrated campaign across all platforms such as print, TV and digital and OOH

Pharmaceutical company Mankind Pharma has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category as a food supplement. The company has a wide range of OTC products that are quite popular in the Indian market.

‘Health OK’, multivitamin and mineral tablets help cope up with modern lifestyles problems with its unique formulations of natural Ginseng and Taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc for building immunity.

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Studies have revealed that multivitamins are consumed for mainly two reasons: overall fitness and health and to keep up the energy levels in today’s hectic lifestyle. To intensify and make aware people about the product, Anil Kapoor and Ranveer Singh have come together in one single frame to spread the message of a healthy and energetic lifestyle

The TVC campaign showcases Kapoor and Singh in an office with back-to-back work, leading to a hectic schedule for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals 'Health OK' as their secret of energy and fitness.

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To further promote the product, strengthen its presence and amplify awareness, the brand has adopted 360-degree integrated campaign across all platforms such as print, TV and digital and OOH.

Joy Chatterjee, General Manager, Sales and Marketing Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays because of their hectic lifestyles, people frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. The two mega superstars, Kapoor and Singh, will help us further strengthen and build the awareness for this category.”

Brand ambassador Kapoor said, “I am delighted to associate with a brand like Mankind Pharma, which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”

Brand ambassador Singh said, “I am excited to be a part of the brand’s endeavour and extend my support to the brand's vision. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey.”

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