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Lyxel&Flamingo bags social media mandate for McNROE’s Code

The agency will be responsible for blueprinting and executing an end-to-end social media work plan for Code, the male grooming and perfume brand

McNROE Consumer Products Pvt. Ltd, a leading player in the deodorant market, has awarded the social media mandate for Code, its premium male grooming and perfume brand, to Lyxel&Flamingo following a multi-agency pitch.

The mandate shoulders digital-first, full-service marketing agency Lyxel&Flamingo with the responsibility of blueprinting and executing an end-to-end social media work plan for the Code brand.

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The agency’s focus will be on strengthening brand equity and boosting the brand recognition through increased customer engagement for Code across earned, owned and paid channels. From building customised plans for influencer marketing to developing a content strategy with tangible metrics, Lyxel&Flamingo will be taking over the social media strategy and management for the brand.

Dev Batra

Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, said, “We are proud of our association with McNROE and are excited to work on the digital mandate of Code. As one of the most loved, premium deodorant brands in India, Code has received an exceptional response from its consumers in a relatively short time and we hope to spread the word far and wide using our deep expertise in both marketing and digital arena.”

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The full force of social strategy will be leveraged through media with campaign management, programmatic display and third-party marketing services, capitalising on the change in the purchase behaviour of the consumers in the digital market-space in the last few months. The mandate, earned through Lyxel&Flamingo’s insights and data driven approach, will be managed by its Gurugram office.

Samrat Ghosh, General Manager, Marketing, ‎ ‎McNROE Consumer Products Pvt. Ltd., said, “If you want to grow in a digital world, you need a team that not only understands the present market but also foresees the future of it and that’s exactly where Lyxel&Flamingo struck the right chord with us. With a wide range of digital solutions and their proven expertise in the field, the agency was able to strategise for the future that we aspire for the brand. Particularly striking is the agency’s design language and sense, which takes the content several notches up. We are looking forward to a long partnership in learning and growing with Lyxel&Flamingo.”

Yeshwant Miranda

Yeshwant Miranda, Co-Founder and National Creative Director, Lyxel&Flamingo, added, “Over the years, McNROE has strengthened its market stature for some of its stellar campaigns for brands like Wild Stone. Code is focusing on millennial men and their aspirations to celebrate the individual self. We are inspired with the opportunity to stand for a unique voice in this category. Our digital team has been instrumental in creating a share of voice for the premium men’s grooming category and we are incredibly excited to take this new challenge head on.”

Lyxel&Flamingo is a creative and digital agency that helps brands imagine the future of their business and marketing in a digital environment.

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