Kantar has announced the appointment of Deepender Rana as General Manager for the Insights Division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia.
Prior to his new appointment, Rana was most recently responsible for managing Kantarâs Insights division in mainland China, Hong Kong and Taiwan. Rana started his Kantar career with IMRB International in 1994 in Bangalore. In 1999 he moved to Millward Brown in Shanghai, where he was involved in helping set up China, Taiwan, Korea and Philippines offices, subsequently heading the Greater China business for Millward Brown.
Rana has assumed his new responsibilities as General Manager for Kantarâs Insights Division in the South Asia region effective March 1, 2021.
Reddy has a 30+ year career spanning consumer marketing, research and consulting. Previously, she has been CEO of Kantar's Sri Lanka business, before returning to Delhi to lead first Kantar IMRB and then Kantar in the South Asia region.
Commenting on Ranaâs appointment, Wayne Levings, APAC Regional President for Insights Division, said, âIn Rana, we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantarâs success in the region. As the leader of the Insights business in Greater China Rana led a team that transformed our presence in that market.â
Celebrating Preetiâs achievements, Levings added âPreeti is a results-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line.â
Discussing her new responsibilities as Chairwoman of Kantar South Asia, Reddy said, âThe appointment of Rana is a wonderful step for Kantar in the region. In my new role as Chairwoman, I am committed to supporting him grow our business in the region by moving our thinking beyond our current embedded ways of operating and by exploring new opportunities. I will also specifically focus on our I&D initiatives.â