Following a multi-agency pitch, Interactive Avenues has been appointed as the digital agency of Ralson India, the producer and exporter of bicycle tyres and tubes.
Interactive Avenues’s mandate includes driving brand awareness and building brand loyalists for Ralco, by creating a niche for them through digital marketing. The agency’s Mumbai team will be servicing the account.
Yogeshwar Sharma, VP, Marketing, Ralson India, said, "Our vision is to take the brand story forward, in a manner that creates conversations and brings about a shift in perspective of perennial challenges that we face as a society. We partnered with IA because they can deliver this for us, impactfully. IA's programmatic offering and KPI-driven strategy distinguished them from others."
Shantanu Mulay, Business Head – Creative, Interactive Avenues, said, “We stand out for the pathbreaking and disruptive work that we do for our clients. Being a purpose-driven brand at its core, Ralco Tyres defines, how from a creative standpoint, we can use the power of our brands for the larger good. We are excited and proud to add them to our prestigious roster of clients."