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ICD conceptualises and designs mobile app for Vikram Chandra’s Editorji

ICD's mandate was to create the application’s UX / UI and to design the brand identity including the extended visual language

ICD, the design studio has conceptualised and designed the mobile app for Editorji Technologies. ICD's mandate was to create the application’s UX / UI and to design the brand identity including the extended visual language. The design studio also made the app consistently intuitive across formats— mobile app, website, fire TV app, and PWA (progressive web application).

Editorji Technologies is a multi-lingual video news app that gives news from all over the world of politics, business, sports, entertainment, food, fashion, travel.

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Vikram Chandra, Founder, Editorji, said, "The current times have welcomed newer challenges and this requires innovative thinking and creativity. We worked closely with ICD to ensure that we reach out to our wide cross-section of multilingual users by designing an application with intuitive navigation, consistent UI design, and a memorable, highly ownable identity and visual system.”

The platform provides one-tap access to a personalised newscast that is created by the Editorji algorithm which considers a variety of parameters including location, news categories, preferred style of news, and so on. Users can skip stories that they do not want to see by simply swiping.

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Lisa Rath

"In the present time when there is such a lot of information to devour, Editorji is a blessing that helps curate news premises according to the users' interest and furthermore permits them to add their opinions to the story and share it with their contacts. We were delighted to cooperate with this groundbreaking app that is dynamic and quickly developing," said Lisa Rath, Co-Founder, Itu Chaudhuri Designs.

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