The mobile advertising platform Globale Media has reported five times growth in the financial year 2020-21, resulting in a 500% increase in revenue since the last financial year. With their operations starting in 2017 in Singapore and India, and subsequently in UAE in 2019, the zero-debt company has been consistently recording substantial YoY growth in revenues.
Covid-19 pandemic brought drastic changes to the industry as digital marketers and advertisers were willing to spend more on digital advertising and mobile ads. Moreover, India’s internet user base expanded significantly from 445 million users in 2017 to 730 million users in 2020.
Bhavesh Talreja, Founder and CEO, said, “FY 2020-21 has been a year of tremendous growth for us at Globale Media. We were able to quintuple our revenues as the Covid-19 pandemic accelerated the digital transformation and advertisers were willing to spend more bucks on digital advertising, including mobile ads; and looking ahead at 2021, I can only predict a bull run for the mobile advertising industry.”
Due to lockdown, Globale Media has witnessed remarkable growth in business bringing about crucial changes in many offline and online-based companies that switched over to the mobile model almost overnight. Recently, the company launched a new offering for app marketers, called Keyboard Search Ads, and received tremendous response from the industry. The product makes it easier for advertisers to connect with their users using intent-based targeting.