Celebrating its 60th anniversary, FCB Ulka Group has marked the milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy.
At FCB, they believe that a brand’s story is Never Finished. The idea of Never Finished implies an innate ability to change, evolve and grow with the times. It represents something that is timeless. They believe that a tree with deep roots can weather any storm. And the deepest root of their tree is their belief in being ‘Never Finished’. Always moving forward. Always learning. And always asking ‘what’s next?’ and that’s what the symbol of infinity with 60 in the new logo signifies.
Ulka Advertising was established in 1961 by Bal Mundkur with seven people with the vision of building an agency that put creativity at the centre of everything. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the top five networks in the country with over 750 employees, spread across six offices, partnering 120+ clients.
FCB Ulka Group has been named the number 1 creative agency in India by prestigious global institutions such as Cannes, One Show and WARC.
Rohit Ohri, Group Chairman and CEO, FCB India, said, “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organisational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years.”
The symbol, illustrated in FCB colours, marries their maturity in years and their ability to delve deep into brands. It represents dynamism and an ever-evolving identity. It epitomises their DNA that echoes in their client relationships and they call them — Never Finished Partnerships. The bond and relationship they share with employees, past and present — Never Finished Relationships. The journey, where they walk with clients, the solutions they present and the iconic campaigns they create — Never Finished Stories. The brave work that they create has the power to impact societies and cultures; to change values, beliefs and behaviours to make a better world — Never Finished Creativity. The nature to delve deep into the roots to understand their brands by using our proprietary tools such as Brand Bedrock and People and Patterns — Never Finished Thinking. The commitment they make to their clients — Never Finished Passion. Using innovative business/ market solutions for brands, with new ways to reach consumers — Never Finished Ideas.
Ohri added, “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be 'Never Finished'…”