Catch Salt & Spices from DS Group has set the theme of optimism for 2021 with a year-long campaign, ‘Umeedon Ka Saal’, a salutation to positivity of new beginnings.
The brand will introduce exciting offers and initiatives to engage with the consumers round the year. Umeedon Ka Saal will be driven to uplift the overall sentiments of consumers, employees and the trade partners with an essence of coming together and experiencing the joy of better things. The theme will be central to all brand activities that will keep the consumer involved — engaged and cheerful, all through 2021.
The campaign kicked off with a digital film, ‘Catch Umeedon ka Saal’, which is being promoted across social and digital platforms. The film showcases the play of emotions expressed beautifully through cooking various dishes for the people we love. It captures the happy home moments, revolving around food that adds on taste and excitement to our lives. It promises that whenever someone hopes from the heart, they will add flavours to the experience with the finesse of their brand Catch.
Rajneesh Goel, Business Head, DS Spiceco Pvt Ltd., said, “‘Umeedon Ka Saal’, will help the brand create a stronger bond with the current as well as potential consumers. The brand will fulfil the culinary expectations of the consumers by bringing them a plethora of offers to enhance the flavours and taste of their dishes with unmatched deals from Catch. This campaign reinforces our commitment to our consumers that in the year of hope, we will stand with them with our range of quality products and matchless offers.”
The brand will reach out to its consumers by leveraging different media platforms such as TV, digital, radio, print and through on-ground activations all-round the year. As a part of the 360-degree campaign, the Catch portfolio would be amplified with exciting new products to keep the spirit of optimism kindled.
Today, the Catch brand offers an enviable range of whole, pure and blended spices, sprinklers and grinders for Indian dishes and international cuisine.