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ALTBalaji awards social media duties to TheSmallBigIdea

The agency will focus on leveraging ALTBalaji’s existing presence on social media platforms to captivate and reach out to newer audiences. It will also strengthen the brand’s social position through neo-social platforms

Full services digital and social media marketing agency, TheSmallBigIdea, has been awarded with the social media duties for ALTBalaji, Balaji Telefilms' subscription-based video-on-demand platform.

As a part of the mandate, TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence on social media platforms to captivate and reach out to newer audiences. In addition to this, the agency will strengthen the brand’s social position through neo-social platforms such as Moj, Taka Tak, Chingari, Roposo and through online database platform, IMDb. The mandate includes the agency to focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.

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Harikrishnan Pillai

Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries. The brand is also very nimble-footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

Divya Dixit

Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji, said, "ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner. Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI's creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences."

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In alignment with ALTBalaji’s objective, TheSmallBigIdea through its collaboration with Mayur Jumani, garnered 247K organic views for three of their recently launched shows titled ‘Hello Jee’, ‘Dev DD’ and ‘Bang Baang’. With their data-driven strategy and creative communication approach, the campaign led to a significant increase in the brand’s social media positioning.

TheSmallBigIdea is a full services digital marketing agency that provides services such as social media management, video content production, digital media planning and buying, social listening and ORM services, augmented and virtual reality among other ancillary marketing services. Recognised for their propriety creative-tech tool Ace, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.

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