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Aaj Tak’s film ‘Achaar Gully’ highlights importance of credibility over sensationalism

The films are a part of the campaign #AajTakSabseTez. The first film ‘Sach Ka Band’ brought to light the exaggeration of events while presenting them to the audience

Click on the Image to watch the TVC.

As part of its on-going #AajTakSabseTez campaign, the news channel has launched the second film of the series. The film titled ‘Achaar Gully’ highlights how Aaj Tak does not conform to the growing trend of spicing up news. The metaphorical marketplace shown in the film is a grim reminder of the state of the news industry in general.  

Conceptualised and directed by writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film ‘Sach Ka Band’ brought to light the exaggeration of events while presenting them to the audience.

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Through the campaign, Aaj Tak wants to depict that its journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.

The film:

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