Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale and clout in the local marketplace.
Panchapakesan has more than two decades of extensive experience working in the media buying, sales and planning vertical. Before joining Zenith, Panchapakesan was an Agency Trading Lead for m/SIX. He has also operated as Principal Partner, The Exchange Lead (North & East), at Mindshare.
In his past assignments, he closely worked with clients such as Muthoot Finance Group, GSK, PepsiCo, Motorola/Lenovo, Amex, Lufthansa, Samsung, NIIT, Yamaha Motors, Dyson, Tata Steel, Ford, Grofers, Urban Clap, YUM Restaurants, Apollo tyres, Emami, LPU, Valvoline, Burger King, DS Group, and Berger to name a few.
Panchapakesan comes with experience in Media Ad-Sales, having worked for Viacom18 Network as National Head (ETV Bangla & ETV Oriya) and General Manager, Network Sales (North & East).
Jai Lala, COO Zenith India, said, “We are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai, Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation.”
On joining Zenith India as National Buying Head, Panchapakesan said, “I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company.”
Zenith is an ROI agency that blends data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client’s businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. Zenith works with brands including, Electrolux, Essity, Kering, Lactalis, Luxottica, Nestlé, Nomad Foods, and RB to name a few.