Zenith IndiaÂ has appointedÂ Ramsai PanchapakesanÂ in the role of National Buying Head. He willÂ be in charge of the companyâ€™sÂ pan-IndiaÂ media operations, working within Publicis Mediaâ€™s investment practice, PMX, to leverage scale and clout in the local marketplace.
PanchapakesanÂ has more than two decades of extensive experience working in the media buying, sales and planning vertical.Â Before joining Zenith,Â PanchapakesanÂ was an Agency Trading Lead for m/SIX. He has also operated as Principal Partner, The Exchange Lead (North & East), at Mindshare.
In his past assignments, he closely worked with clients such as Muthoot Finance Group, GSK, PepsiCo, Motorola/Lenovo, Amex, Lufthansa, Samsung, NIIT, Yamaha Motors, Dyson, Tata Steel, Ford, Grofers, Urban Clap, YUM Restaurants, Apollo tyres,Â Emami, LPU, Valvoline, Burger King, DS Group, and Berger to name a few.
Panchapakesan comes with experience in Media Ad-Sales, having worked for Viacom18 NetworkÂ asÂ National HeadÂ (ETV Bangla & ETV Oriya) andÂ General Manager, Network Sales (North & East).
Jai Lala, COO Zenith India,Â said,Â â€śWe are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai, Panchapakesan we areÂ confidentÂ of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation.â€ť
On joining Zenith India as National Buying Head,Â Panchapakesan said,Â â€śI am excited to be a part of Zenith andÂ I look forward toÂ the new role. WithÂ my coreÂ expertiseÂ and skillsets, I look onward to bring significantÂ value to the company.â€ť
Zenith is an ROI agency that blends data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow clientâ€™s businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. Zenith works with brands including, Electrolux, Essity, Kering, Lactalis, Luxottica, NestlĂ©, Nomad Foods, and RB to name a few.