Sony Pix plans a bucket of entertainment for movie buffs

Sony Pix’s latest IP ‘Pix Arena’ will engage with hardcore Hollywood fans for the next few weeks. Additionally, there will be the return of the multi-lingual festival ‘Mind It’. There will also be the Indian television premiere of ‘Little’ and ‘Mary Magdalene’ on March 14 and March 28 plus a ‘Mega PIXathon’ of blockbuster Hollywood movies and more.

Phase 1 of Pix Arena is a series of trivia nights planned for everyone who breathes Hollywood. With events planned on February 27, March 6, March 7 and March 13, audiences can take a break and unwind. Winners who prove their fandom stand a chance to win exclusive merchandise including a mega prize, One Plus Nord.

Then ‘Mind It!’ the programming property will start on April 15 and will air popular movies in English, Hindi, Tamil and Telugu languages, from Monday to Friday at 9pm until April 30.

And finally, there’s the ‘Mega PIXathon’ — a week-long movie festival to keep the fans entertained from Holi to Easter. This property, which kick-starts on March 28 and ends on April 4, will air movies from popular franchises or genres all day long. The line-up includes movies from Fast & Furious franchise; movies from superhero franchise — Justice League, Dark Knight, The Incredible Hulk, etc; movies from horror genre — Annabelle: Creation, IT, Orphan, The Conjuring 2, etc; movies from comedy genre — Bean, Mr. Bean, Minions, Kung Fu Panda 3, etc., and more.

Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India, said, “We continue to strive for excellence and amazement via innovative programming as well as marketing initiatives and are excited about the upcoming line-up. ‘Pix Arena’ is our tribute to Sony Pix fans who eat, sleep, live Hollywood. Also, it’s endearing to see the love and support for properties like ‘Mind It!’ and ‘Mega PIXathon’. It encourages us to bring back these popular IPs.”

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